A website that looks like you and works while you're with clients.

Done-for-you copy, design and SEO for allied health practitioners who want an online presence that builds trust, attracts the right people, and keeps working long after launch.

Built by an Accredited Practising Dietitian.
70 allied health practitioners in the last 18 months.

See The packages

2 to 3 project spots per month.
For a site live before Christmas, start by 10 November.

Your brand, your content and your website should feel like one business.

Right now they probably feel like three.

The branding got sorted at 11pm in a hurry. The content came later, in slightly different colours, saying something slightly different. The website came last, or first, or two years ago, and says something different again.

Every piece was fine on its own. None of them are talking to each other.

So the person who finds you on Instagram, likes what she reads, clicks through, and lands somewhere that feels like a different business quietly decides she isn't sure about you. She won't tell you why. She'll just leave.

Which is usually the website's fault, and not for design reasons.

Here's what I see on practitioner sites constantly:

"I take a holistic approach to wellbeing."

"I'm passionate about supporting my clients."

Those phrases are on thousands of health practitioner websites. They say nothing that makes the right person think that's exactly what I need.

Your website is where someone decides whether to trust you with their health.

It needs to sound like you, speak to the person you actually want to work with, and give her one clear reason to reach out.

Recent website projects.


"I loved working with Christina to bring my branding to life. Her experience and creativity are outstanding and I really enjoyed the collaborative approach and being part of the process."

Mel - Sports Dietitian & Personal Trainer

"Appreciate Christina for all her help. The website looks amazing and I was thrilled with the outcome."

Imi, Online Dietitian

"The website was incredible and so much hard work and detail went into it. So happy with the finished product and process."

Nina, Sports Nutritionist & Content Creator

Two ways to get your website done.

THE COMPLETE REBUILD
$3,999 AUD


Brand, content and website. Built in one project, in the right order.

This is the one that fixes the cohesion problem, because it's the only way to build all three layers so they actually match.

What's included:

  • Brand Identity ($699 value). Primary and secondary logo, colour palette, font pairings, visual mood board, Canva brand styling, a 30-minute branding call.

  • Content Strategy Intensive ($450 value). A 90-minute 1:1 mapping your positioning, messaging, offers and packaging, plus a custom Notion board with your content pillars and 20 tailored prompts.

  • 25 DFY Content Templates ($999 value). Custom Canva carousel templates designed in your new brand, with hook direction, slide by slide flow and CTA guidance. Yours to reuse forever.

  • Website Copy & Design ($2,999 value). Everything in the package above.

Delivered in stages, and the order is the point. Branding first, so there's something to design around. Then your messaging and content, built in that brand. Then your website, built to match both.

Done in this order, everything comes out feeling like one business. Done separately, over months, by different people, it never quite does.

Timeline: 8 weeks

Booked separately this is $5,147. The Complete Rebuild is $3,999, saving you $1,148.

WEBSITE COPY & DESIGN
$2,999 AUD (most popular)

Strategy, words and design. Handled.

For practitioners who already have their branding sorted and want their entire website taken off their plate.

Built on Squarespace. Live in 4 weeks.

SEO strategy and foundations

  • Keyword research relevant to your services and audience

  • SEO-informed page structure and headings

  • Optimised page titles, meta descriptions and H1/H2 structure

  • Internal linking strategy

Website copywriting

  • Strategic copy for up to 4 core pages (Home, About, Services, Contact)

  • Written to explain what you do, speak to your ideal client, and build trust

  • Clear calls to action throughout

Website design and build

  • Custom Squarespace design aligned to your brand

  • Mobile-responsive across every page

  • Your colours, fonts and styling integrated throughout

Implementation and delivery

  • Built on your Squarespace account, so you own everything

  • Navigation, forms, buttons and links all connected

  • One revision round including a 30-minute Zoom review call

  • Final handover, ready to launch

Best for: Your branding is sorted. Your website is the thing letting you down.

Only need one piece?

Most practitioners are better served by the full build, because copy and design only work properly when they're built together. But if you have a genuine partial need, these exist.

Website: Copy Only, $1,299 AUD

SEO-informed copy for up to 4 core pages, plus keyword research, optimised page titles, meta descriptions and heading structure. Delivered as a document ready to upload. One revision round. 2 weeks.

Website: Design Only, $1,899 AUD

Custom Squarespace design and build for up to 4 core pages. Mobile-responsive, brand-aligned, with contact form setup, basic SEO and handover training. One revision round. 3 weeks.

Booked separately these come to $3,198. Website Copy & Design does both for $2,999.

Enquire

2 to 3 project spots per month.

I run a clinical practice alongside this studio, so I cap projects deliberately. It's the only way the work stays at the standard I'll put my name on.

If you want your new site live before Christmas:

Copy Only — 2 weeks — 1 December

Design Only — 3 Weeks — 24 November

Website Copy & Design — 4 Weeks — 10 November

The Complete Rebuild — 8 Weeks — 20 October

After those dates, we're booking into February 2027.

The Process

Step 1: Enquiry and fit. A short form. If it's a fit, I'll send a proposal with a fixed price and a start date.

Step 2: Intake and access. A detailed intake form, plus brand assets, platform access and any existing content.

Step 3: SEO research and copywriting. Keyword research first, so the copy is written around what your ideal clients are actually searching for.

Step 4: Design and build. Once copy is approved, your site is designed and built in Squarespace.

Step 5: Revision round and review call. One revision round, reviewed together on a 30-minute Zoom.

Step 6: Final review and handover. Finalised and handed over, ready to launch.

The review call is for walking through feedback on the included revision round. It doesn't cover additional strategy, copywriting or new pages.

What's not included

  • Ongoing SEO management or monthly optimisation

  • Blog writing or content marketing

  • Advanced technical SEO audits or backlink building

  • Additional pages beyond 4 (quoted separately)

  • Custom code or complex integrations

  • Membership portals or online course platforms

  • Photography, or image sourcing beyond basic placeholders

This is for you if...

  • You're a dietitian, physio, naturopath, nutritionist, exercise physiologist or health coach

  • Your current site was thrown together quickly and doesn't reflect your expertise

  • You're getting traffic but not enquiries

  • You want your website working for you while you're with clients

This isn't for you if...

  • You're looking for the cheapest option available

  • You want to be involved in every design decision

  • You need it live next week

Hi, I'm Christina.

I'm an Accredited Practising Dietitian running two businesses. An online eating disorder and hormonal health practice, and Aligned Creative.

I didn't choose between being a great clinician and building a great brand.

I built both.

Then I built a system so other allied health practitioners could do the same, without giving up their evenings to figure out Squarespace.

Five years building health brands. 70 practitioners through Aligned Creative in the last 18 months.

Frequently Asked Questions

  • Yes. I build directly on your account so you own everything outright. I can help you set it up


  • Yes, quoted separately. Most practitioners find 4 core pages is all they need to start.

  • An intake form, plus photos, logos and brand assets. If you don't have branding yet, the Complete Rebuild covers it.


  • If you've had a Content Strategy Intensive in the last 30 days, the full $450 is credited toward any package. Mention it when you enquire.

  • Yes. 50% deposit secures your spot, balance due before handover.

  • Squarespace only. Reliable, easy to manage yourself, clean professional result without a developer.

  • These are one-time projects. For ongoing strategy, Aligned Mentorship is the natural next step, and mentorship clients receive preferred pricing.

Your website should be working as hard as you do.

2 to 3 spots per month. Live before Christmas means starting by 10 November, or 20 October for the Complete Rebuild.

Not sure which one?


Fully credited toward whatever you book within 30 days.

Enquire about a spot
Book a Content Strategy Intensive, $450